Recent News and Articles
How Social Media is Affecting the Arab World
Social media is a force for empowering entrepreneurs, say 86% of those polled in a study by the Dubai School...
Read MoreWhat are the 5 most valuable brands in the Arab world?
In the Arab world, the strongest brands seem to be those with a government backing. Of the top 50 brands,...
Read MoreHere’s What Happens When You Type ‘Why Am’ into Google in Lebanon
Do you know what happens when you live in Lebanon and you type the words "why am" into Google? efore...
Read More9 tips to fight a drop in Facebook engagement
Yesterday, we published the first of a two-part series on how – and why – small businesses are struggling for traction on Facebook. Here,...
Read MoreWhy is Facebook engagement dropping 40% every year?
It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult,...
Read More4 tips for successful digital marketing from Dubai’s STEP conference
STEP founder, Ray Dargham, doesn’t believe the topic was selected randomly. “Everyone is confused nowadays and trying to determine the...
Read MoreWhat role should social media play in classrooms in the Middle East?
Facebook, Twitter, and Google have become indispensible tools in our professional as well as social lives; this is fast becoming...
Read MoreHow Fortune 500 Companies Use Instagram to Build Their Brands
Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their...
Read More5 Social Media Tactics to Increase ROI
Here's the social depth formula broken down into five, easy tips. 1. Engage User-generated content, blog posts, videos, tweets and...
Read More6 Social Media Trends You Need to Know Now
1. Blogging Becomes More Micro Just when you thought blogging couldn't get any more micro than Twitter, it does. Jill...
Read More