Recent News and Articles

4 tips for successful digital marketing from Dubai’s STEP conference
STEP founder, Ray Dargham, doesn’t believe the topic was selected randomly. “Everyone is confused nowadays and trying to determine the...
Read MoreWhy is Facebook engagement dropping 40% every year?
It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult,...
Read More9 tips to fight a drop in Facebook engagement
Yesterday, we published the first of a two-part series on how – and why – small businesses are struggling for traction on Facebook. Here,...
Read MoreHere’s What Happens When You Type ‘Why Am’ into Google in Lebanon
Do you know what happens when you live in Lebanon and you type the words "why am" into Google? efore...
Read MoreHow to use Hashtags on Facebook
Takeaway: too many hashtags lowers engagement. Posts with 1 or 2 hashtags averaged 593 interactions Posts with 3 to 5...
Read More6 Social Media Trends You Need to Know Now
1. Blogging Becomes More Micro Just when you thought blogging couldn't get any more micro than Twitter, it does. Jill...
Read More5 Social Media Tactics to Increase ROI
Here's the social depth formula broken down into five, easy tips. 1. Engage User-generated content, blog posts, videos, tweets and...
Read MoreHow Fortune 500 Companies Use Instagram to Build Their Brands
Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their...
Read MoreWhich brand won #WorldCup2014 on social media?
The sheer volume of World Cup tweets that flowed like tears on a Brazilian babe on Black Tuesday has given...
Read MoreHow to Correct 3 Major Social-Media Blunders
1. Focusing too much on yourself and not thinking about what is helpful to your audience. I Re-tweet, engage, and...
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