Here goes the future of SEO
What’s the future? Should I reconsider my current strategy? You should. Reconsidering your current SEO strategy and adopting probable future SEO strategies, helps you in the long term.
Nobody knows when Google will adopt these reforms in SEO. So be ready.
Many may say that SEO is dying. I say:
“No! SEO is transforming and becoming better and less complicated.”
Here are some of the most probable SEO reforms in the future by Google:
Fight for Top 1 not Top 10
With the evolvement of Google knowledge graph, fight for top one position in Google SERPs has begun.
Look at the below screenshot and you will get an idea about Google knowledge graph.
Google will display the summary of the information that you are searching for in the form of knowledge graph. Think about the other top 10 results! CTR of other results for the keyword will be reduced by 95%. Nevertheless, the CTR of first result is increased by 150%.
Being listed in the top 2-10 results will be waste in coming future. Fight for very first position in Google SERPs will begin with the evolvement of Google knowledge graph.
Google Authorship Trust
The focus of webmasters turned towards improving authorship, ever since the Google adopted Google authorship in its search results.
Google is considering the authorship trust score while ranking blog content. Blogs with Google authorship activated tend to perform well in SERPs. Considering Google Authorship trust score, it will be beneficial for the author or webmaster to gain instant boost given by Google in case if he starts a new blog or site. The same Authorship trust score will flow to his/her new blog.
Improving the readership, involvement in Google Plus, participation in communities, sharing blog posts, obtaining more +1s will increase Authorship trust score. It is beneficial and will be more beneficial in coming days.
Everybody’s calling Google Plus, as merely another social networking site. However, many don’t know that it is the extended version of Google.
With the introduction of Google Authorship, Google Plus, has been playing a greater role in bloggers’ life.
Google will also take account of number of +1s while ranking blog content.
Google Plus has been transformed into a professional social network.
Keeping the future of SEO into consideration, I can say that,
“Google Plus promotional strategies, and maintaining a presence in Google Plus, helps you in the long-term. If Google brings any future transforms to SEO, then I bet Google Plus is major one of them.”
Quality of social signals
The moment the bloggers realized that Google is also taking social signals as the ranking factor, they begin to obtain fake likes, shares and Tweets.
The future of SEO, demands Google to consider the quality of social signals. Like it has done with Google Plus now. If a known spammer, in social networking sites liked or Tweeted a post, it will not be taken into consideration.
If an authoritative, legitimate social site user liked or shared your content, then that will be given more weightage.
The future SEO slogan is “Quality social shares matters a lot”
Personalized search results
You will frequently come across sites and blogs in the SERPs, which you often visit or is bookmarked. Google keeps on personalizing search results based on the sites we visit, Google Plus activities, interests and location.
When you are signed in with your Google account, you could also see Google Plus posts by the people in your circles.
In simple words, Google is trying to make search results more personalized and effective.
This trend will continue in future.
By this, we can say that building readership helps in the long term. For availing this benefit, direct visitors are important. The direct visitors who land on your blog directly entering the URL in the address bar will more likely encounter your blog in Google SERPs.
Building loyal readership is crucial in this case.
By being more natural and following Google Webmaster guidelines, you will not be affected by Google future SEO trends. Google webmaster guidelines are updated more often with best practices and practices that you should avoid.
I am sure that the above is the future of SEO. Reconsidering your present strategies and implementing SEO strategies by considering future of SEO will be better. Nobody knows when Google implements these.