SEO isn’t chicanery. Not sure we need to go any further than this.
SEO is also an industry full of promises. Despite evidence to the contrary, many SEO mavens continue to insist they can fool the Google algorithm into getting your site – no matter what it is – higher in the rankings.
Actually spam is still living well and high on the hog, so apparently it is working. But we aren’t trying to fool Google. We just give Google what they want – sites that are good for users, guided by Google’s guidelines.
If it isn’t functionally dead, it’s certainly in the sick-house.
While inflammatory, SEO is stronger than ever. All the new algorithms did was pull the cream away from the milk. The curds dropped to the bottom.
It sounds like a great proposition to a site owner: drink a bottle of SEO and your site will zoom vigorously to the top of the heap. But too often, and partly because Google does not seem to want it to, it doesn’t work as advertised.
If you hire a seasoned SEO who has been keeping up with the algorithm changes, you will most certainly see positive improvements. If you don’t get results, it is likely you need a better SEO, bad individual work isn’t proof that SEO doesn’t work.
And with no keyword reporting, a major support system for SEO has been, quite simply, taken away.
While most weren’t happy initially, many SEOs became relieved by the loss of keyword data. Not having it means they could now report on true metrics and not live and die by a keyword position.
And finally the latest in SEO myths – if you build it they will come.
If you want to rank high on Google, build a good site and market it the best you know how.
The ‘You Don’t Actually Need SEO’ Myth
One big brand site did just this. The brand, which is very well-known, built a good site and marketed it “the best they knew how.”
This brand’s site was big, boasting tens of thousands of pages. They were generating good, original content. Why did they need to worry much about SEO?
Four Google PenaltiesFour good reasons, actually. Their site was hobbled by four Google penalties. It was one of the ugliest SEO audits I’ve ever seen.
This site wound up in such a bad state because they did not hire someone with the proper and current SEO knowledge to help them avoid these penalties.
In its endless quest to eliminate search spam, Google’s algorithm shifts and penalties have changed from just targeting bad actors to targeting bad actors and poor experiences. This is most likely why Google’s Matt Cutts stated in one Webmaster Video that SEO should mean search experience optimization.
When the algorithm changes, you must change what you optimize, what you fix, and what you attack on a site to make it better optimized for search.
This isn’t death. It’s evolution.
SEO isn’t dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and well in all its forms, and has become more complex.