Recent News and Articles
5 Reasons to Try SMS Marketing
1. It's opt-in SMS marketing relies on consumers to opt in. That means your target audience must first sign up to...
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Why is website design so important?
If you can find what you’re looking for quickly and easily, it means the website has been designed well, with...
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GCC digital media focuses too much on marketing
Digital media is being used as a marketing tool in the GCC, rather than as a medium to disseminate information,...
Read MoreThe 2014 Facebook Feed Survival Guide
It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult,...
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Facebook Responds to Negative Reactions to Its Experiment on Users
The furor surrounding Facebook's decision to conduct an experiment that secretly manipulated the News Feed of some users to study...
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Why and when should your startup outsource offshore?
Despite the controversy, offshore outsourcing is attracting more attention than ever from companies worldwide looking to streamline. It offers all...
Read MoreTwo young Saudis launch free e-magazine to foster entrepreneurship
Novice entrepreneurs can be reluctant to launching their own businesses due to lack of knowledge in the field of entrepreneurship....
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Facebook News Feed Update Sets the Stage for Video Ads
Facebook is trying to figure out which of its 1.3 billion active users like videos, and which don't bother watching....
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Deadly Mistake While Asking To Fund Your Startup
There seems to be a pattern brewing in MENA when it comes to raising an angel round. Instead of seeing...
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Why your startup needs a great mentor, and how to land one
At age 26, Hind Hobeika is the founder of the Arab World's hottest hardware startup, Instabeat, and has been successfully driving it...
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