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5 tips to boost your click-through rate
Online advertisers, publishers and marketers needs to understand CTR (click-through rate) and how to use it to their advantage to...
Read More7 Ways to improve your email marketing results today
If you want to make your email marketing campaigns more effective then here are 7 ways to improve your email...
Read MoreThe evolution of email marketing [infographic]
Today marketing automation systems enabling advanced segmentation allow companies to send highly targeted email communication. Practices such as dynamic content...
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4 ways email marketing can help your small business
When it comes to promoting your own business, word of mouth is often not enough to let your target market...
Read MoreHow Mobile Consumers Engage With Promotional Emails
Consumers decide to read promotional emails on their mobile devices primarily based on whether they recognize who the messages are...
Read MoreHow to Win Back Inactive Email Subscribers
The analysis of 33 win-back campaigns by retailers found that reactivation emails with the words "miss you" and "come back"...
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Marketing Email Year-Over-Year Benchmarks and Trends
The number of emails arriving in subscribers' inboxes increased by 9% between 2Q13 and 2Q14, according to a recent report from Yesmail. The...
Read MoreEmail Marketing Campaign Strategy in Lebanon and The Middle East
For many people, checking email is the first thing they do after waking up and rolling over in bed. In...
Read MoreBetter Ways to Define Email Marketing Success
Defining Success by Engagement Rates Too often, brands determine the success of their email marketing programs by only evaluating engagement...
Read MoreWhich of These Email Marketing Stats Scare You Most?
1. 21% of email recipients report email as Spam, even if they know it isn’t 2. 43% of email recipients...
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