For many people, checking email is the first thing they do after waking up and rolling over in bed. In a world where inboxes are overflowing and people “check all boxes” before mass-deleting email newsletters, it’s even more important to make sure that your email marketing content is targeted to your audience and that your audience views it as a relevant, informative, and helpful message, rather than another spammy auto-delete. That’s where MEWS comes in.
The Value of Email Marketing
to your Website
|Connect Your Audience|
to Relevant Information
& Lead Generation
Increasing Traffic to Your Website
A strong email list is basically a megaphone pointed at your target audience, but instead of blasting their ears, you guide them to your amazing website, where they can convert. MEWS can help you plan your email marketing strategy to best reach your audience, address their interests, and get them to click through to your website.
You will stay at the forefront of your audience’s mind by offering multiple touch-points (email, social likes and shares, blog) with content you know they’ll love and have to click on.
Our email marketing strategy in Lebanon and the Middle east amplifies your current marketing efforts by delivering your relevant, high quality content right to your audience’s inbox, building customer loyalty and increasing engagement.
Just like your website and content can be optimized, so can your email. From responsive design to article placement and frequency, we’ll help you optimize your email marketing strategy to drive qualified traffic to your website and increase ROI.
There are 3.6 billion email accounts out there as of 2013. That’s a lot of people who could potentially see your website. With MEWS’s help, you can identify your target email users and lead them to your business.
Growing and Maintaining Your Audience
Maybe you already have a solid email list of new and old customers- that’s great! But, there’s always room for growth. MEWS is experienced in helping you consistently grow your email list and thus increase your potential leads.
- We’ll collaborate with you to develop a strategy that reaches the right audience and improves your long-term ROI and retention rate.
- All of that eye catching and super informative content we helped you create is tailored just for your audience so that they’ll naturally want to share it with their networks.
- In anticipation of that, we’ll make sure your social media channels and links are set up properly to make it easy for your audience to share content with their followers.
- Treat your email list with respect! Content that is customized for your audience will increase click-throughs and engagement as opposed to shoving meaningless offers and spammy deals into their inboxes.
Aside from growing your audience, a well-executed email marketing campaign can also increase your customer retention (which can result in upsells and cross-sells) and loyalty.
Driving Revenue and Increasing ROI
Of course, at the end of the day, you want more revenue for your business. Smart email marketing can raise your bottom line, and here’s how:
- If your company provides something people need regularly, like toothpaste or an oil change, we can automate emails to be sent to your audience when they’ll need your company again, making it easy for the user to buy your product or service.
- We can also segment your email list depending on your industry and your goals. For example, we might suggest that a shirt company should segment their email lists by gender so they can target new products to the right audience.
- Email marketing is a great way to distribute information that will guide a contact through the buying process. Whether you have a newsworthy announcement, are enticing them with an exclusive offer or have information about a specific service, you can direct traffic to parts of your site that you think will be relevant to them in their decision making process.
According to the Direct Marketing Association, 66% of consumers made an online purchase as a result of an email marketing message. With a fine-tuned email marketing strategy in hand, we can figure out how to best reach this audience and connect them with your company’s product or service.
The Measureable Difference
We’ll admit it: we’re nerds for some cold, hard data. MEWS will monitor your email marketing performance as it relates to your larger content marketing picture. Email marketing provides campaign-specific data that we use to gain insight into your customers’ behavior; email marketing also allows us to report on statistical data and trends that are relevant to your business. We’ll read between the lines so you don’t have to.
Results are measured through conversions such as email opens, click throughs, registrations, or sales. By tracking conversions that directly result from an email campaign, we are able to measure that success as it relates to your other services. We’ll also track site traffic and audience growth as ways to measure the long-term success of an optimized email campaign.
Interested in targeting your audience with email? Give us a call let’s talk!