Most companies understand the need for affiliate marketing programs — leveraging others’ audiences and influence to promote a business is...

So you want to leverage Tumblr, but you’re still pondering how to build a blog that both connects with your...

Follow these best practices for successful Instagram marketing Are you trying to use Instagram for your social media marketing? Are...

In times not so long ago, SEO (search engine optimization) was an isolated marketing tactic. The best practices changed over...

As marketers, we’re caught between the old and the new — digital marketing, with all it’s promise (but significant risk...

I can’t imagine my life without mobile apps. I use them to get things done, get inspired and do my job...

Find your ideal audience Young Millennials and mothers are important customers for a wide range of brands this Ramadan season....

Much like everyday life, marketing is increasingly going mobile-first. Is your marketing strategy shifting in that direction, as well? Mobile...

If brands want to perform during the period of Ramadan, they should think mobile. This is what the latest survey...

Marketers should focus on social media campaigns as residents spend more time on social networking platforms during the holy month....