Muslim shoppers

If brands want to perform during the period of Ramadan, they should think mobile. This is what the latest survey of Criteo, a performance marketing and advertising technology company has found out while analysing data and sales from last year’s Q2.

The agency released an Infographic on how brands can optimize online sales during Ramadan. It analyzed close to a million transactions from over 130 retailers based in the Middle-East and Northern Africa region over desktop, smartphones and tablets.

The findings and recommendations are based mainly on data analyzed for Q2 2014. The percentage of mobile sales per country is based on data from Q1, 2015.