Yesterday, we published the first of a two-part series on how – and why – small businesses are struggling for traction on Facebook. Here,...

It’s been a tough year for businesses on Facebook – especially small businesses. Reaching customers has never been more difficult,...

STEP founder, Ray Dargham, doesn’t believe the topic was selected randomly. “Everyone is confused nowadays and trying to determine the...

Facebook, Twitter, and Google have become indispensible tools in our professional as well as social lives; this is fast becoming...

Is your company on Instagram yet? If so, it joins the 123 Fortune 500s that have added Instagram to their...

Here's the social depth formula broken down into five, easy tips. 1. Engage User-generated content, blog posts, videos, tweets and...

1. Blogging Becomes More Micro Just when you thought blogging couldn't get any more micro than Twitter, it does. Jill...

Takeaway: too many hashtags lowers engagement. Posts with 1 or 2 hashtags averaged 593 interactions Posts with 3 to 5...

Every day, people find all sorts of interesting items on Facebook that they don’t have time to explore right away....

Here are some guidelines about how to use social media marketing to your advantage: Be attractive and welcoming. Imagine your social...