Recent News and Articles
Wearables: Smartwatch Ad Spend to Go Up
Love them or hate them, wearables are here to stay. With the Apple Watch having launched in April, we are...
Read MoreEmail Is a Product, Not an Advertisement
3 ways to put customers first and give them what they want Customers don’t choose to receive your...
Read MoreMake The Most Of Your Mobile Marketing
Print is dead, radio is dying and pay per click is too confusing. You need a spark. The marketing you’re...
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Scientific Advertising: Your Wish Is My Sale
Back in 1923, people loved their brands. The people who ran them, I mean. Roaring ad writers thrust their products...
Read MoreWhy Marketers Should Be Measuring Cost-Per-Action
There is a fundamental problem in the way mobile app advertising is bought today. The vast majority of mobile...
Read MoreWill the New Facebook Algorithm Change Everything for Branded Content?
Did you catch wind of “Mobilegeddon,” Google’s major algorithm update that shook the marketing world? Believe it or not, the...
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Brand Yourself: Applying Strategic Branding to Social Channels
Reaching your audience through the crowded, non-stop virtual supermall we call Facebook, you have to continually engage and surprise them....
Read More5 Lethal (But Common) Mistakes in Integrated Marketing Campaigns
When it comes to integrated marketing, the rules have changed as much as they’ve stayed the same. It’s...
Read More5 Ways to Improve Your Marketing Program
Looking across geographies and industries, it’s striking to note the profound differences between how companies optimize the sizing and allocation...
Read MoreMobile SEO: What It Is and Why It Matters
In April 2015, Google rolled out a new algorithm update that places more importance on mobile optimization. This means...
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