If you post to all social media at once, you risk looking spammed and annoying followers. Here’s what to do instead.

t that each platform’s audience is different, so you’ll want to craft your messaging accordingly. For example, a post for TikTok might sound very different from a post for LinkedIn.

Are you still trying to post to all social media at once?

This is 2022, people! It’s time to rethink your social media posting strategy and bring your campaigns into 2022. Posting on social media all at once is a little spammed. Worse, it can also impact the success of your campaigns if it’s not done the right way.

If you want to know how to post to social media in one go (and do it right!), there are a few things to remember. Here, you’ll learn:

  • Reasons why you should not post to all your social media at once
  • How to post on all social media at once using Hootsuite
  • How to post to all your social media at once the right way and avoid looking spammed

Read on for tips to take your social media scheduling strategy to the next level!

5 reasons to NOT post to all social media at once

You won’t generate the engagement you need. Your audience can’t be in the same place all at one time. They’re jumping between TikTok, Snapchat, Instagram, and more.

If you post the same message on many platforms at the same time, chances are they’ll see it on one channel and miss it on others.

When this happens it hurts your engagement rates and can set up your campaign for failure.

Instead, think about how to make sure your cross-posting doesn’t come across as spammed. Focus on how to drive the comments, likes, clicks, and conversations that your posts deserve!

Every channel has a unique set of posting requirements

The list of differences between each social media platform is wild!

Every channel has a unique set of posting requirements, such as:

  • Image file size
  • image dimensions,
  • formatting,
  • minimum and maximum pixel requirements,
  • copy length,
  • CTA inclusion,
  • the ability to post video content vs. copy-driven content

We recommend you follow the requirements for each platform to get the best engagement and performance.

For example, let’s say you’re a bakery specializing in cupcakes. You are running a campaign to increase awareness of your new chocolate flavor. You’ve created a killer Instagram Reel and cross-posted this to your IG account and YouTube feed.

The problem? The two social media channels have different upload requirements for video content. Instagram favors vertical video. YouTube prefers content uploaded in horizontal or landscape format. If you do need an app that posts to all social media at once for a campaign, Hootsuite makes it easy. Hootsuite also shows you the requirements of each channel, so you always have the best chance for success.

Audiences are active on different channels at different times

There are 24 time zones across the world, which means that your social media channels will be popping’ at different times. When we’re heading to bed on the west coast of North America, our European friends are waking up to start their day. What we’re getting at here is the idea that different audiences are active at different times.

If you post to all social media at once around 08:00 a.m.  you’re likely to miss any teenager or not morning or maybe worker followers. They’ll all still be working till 5 or 6 p.m.

Rather, you need to stagger your posts and messages throughout the day. This way you can make sure you get the best visibility and engagement from your followers.

You’ll ruin your optimization strategy (and look unprofessional)

Social media marketing is all about optimizing campaigns for high performance on every channel. For example, on Twitter or Instagram, you’re more likely to use hashtags to optimize the post for discovery. On Facebook, hashtags aren’t that important.

Posting the same content for each channel, without optimizing, looks unprofessional. You’re showing the world that you’re not clued up on how to manage social media.

Posting to multiple social media accounts checklist

We recommend doing a full-on sanity check of your posts before hitting the publish or schedule button. Here are a few nuggets to look out for.

Is the copy the right length?

It goes without saying that the copy you wrote for one channel might not fit onto another:

  • Twitter has a maximum character limit of 280
  • Facebook is 63,206
  • Instagram is 2,200

Research the ideal post length for each platform and optimize.

Are your photos the right size?

Make sure you know the exact dimensions your images need to be for each social platform. This keeps your content looking professional and eye-catching.

Oh, and avoid pixelated photos, period. They look bad in people’s feeds and your brand will appear unpolished and unprofessional.

If you need a hand, check out Social Media Image Sizes for Every Network, which also includes a helpful cheat sheet!

Pro tip: Hootsuite customers can use the in-dashboard photo editor to adjust the size of their images before publishing. This is an easy way to make sure all images are both the right size and on-brand!

Does the content match the channel?

As we mentioned earlier, different channels have different audiences. Make sure your social media posts reflect who you’re speaking to.

For example, LinkedIn is mainly used by men aged 25-34. In contrast, Gen-Z women predominantly use TikTok.

The way you communicate to each audience should match the group’s demographics. Double-check that your campaign messaging is consistent and on-brand.

But most importantly, make sure it resonates with the audience you’re communicating with!

Have you tagged the right accounts and used the right hashtags?

Nothing is worse than crafting the perfect social post, only to tag the wrong person or use a misspelled hashtag. Believe it or not, this does happen!

So when you’re double-checking your social posts:

  • make sure that you’ve tagged the right brand or person.
  • Ensure that you spell your hashtags correctly
    (and don’t accidentally cause a Twitterstorm a la #susanalbumparty or #nowthatchersdead.)

Posting to social media all at once doesn’t have to be difficult. Imagine if you could:

  • schedule and publish multiple posts for the best times of day
  • engage with your audience
  • and measure performance all from a single dashboard!