As technology changes, it becomes increasingly challenging for businesses of all types to keep their personal and customer’s information on the web secure.
With the growing dependency on technology, accessibility to any company or businesses digital presence is becoming very important. Easy accessibility on an insecure website is harmful for the company’s image. A compromised website can cause irreparable damage to a company’s reputation.
Search engines like Google, black list compromised insecure websites. Hence no prospective customers will be able to search for the company or its information. This is a huge blow to a company’s business and can lead to loss of prospective customers. It is very important for a business owner to have his tracks covered, in short, keep his website secure.
There is a long list of reasons why website security is important :
Websites are not chosen for attack
Website attackers don’t plan and hack any website or business. The process of hacking is random. Hackers target their prospects by broadly searching for common vulnerabilities. A study by Symantec, says that over the last 2-3 years more than 85% of the websites which were scanned contained patched vulnerabilities. Almost 5% were deemed to be critical. This is not good news for small business owners as they might be thinking that a hacker won’t waste time hacking into small operations. Whereas the truth is that hackers will try to attack and gain access to any website they are able to penetrate.
Therefore businesses and companies need to make sure that someone is watching over their website, ensure that all the components are up to date and continuously keep updating their firewall software.
Website Security Is Essential for SEO
Did you know that you can be blacklisted from search engines based on the security of your site? If your site and/or IP Address isn’t secure or shows malicious intent in some fashion, it’s not unusual to have your search engine rank stripped. This means you can’t be found in regular search results.
What is Google Blacklist?
Without using the exact term “blacklist,” Google quarantines at least 10,000 suspicious websites each day. You can recognize the sites by seeing the display message “This site may harm your computer” in the search results.This will serve as a warning that prompts most users to stay away. Consumers are grateful for the warning.
Website Security Helps Avoid Spoofing
If someone spoofs your site, that means they mimic your site in an attempt to trick visitors into giving up their information. Important data should always be secured to prevent complete spoofing.
Smart business owners very well know that one gets very few chances to make a good impression or to build a strong reputation. This is very true in the digital world, where the attention spans of the consumers is decreasing by the day.
If a prospective customer visits your website and contracts a virus or some malware in their device, be assured they won’t revisit your website anytime soon. There are chances that a customer may never reach your website, as many web browsers warn a customer before they enter any infected website. This warning is good enough to scare away your customers. Having up-to-date website security eradicates this possibility of losing your customer.
So, why is website security important?
If your site is not protected, hackers can use your site to infect your site visitors with malware and steal the data your site holds.The reality is that, because of a hacked website, a customer loses trust, and therefore it will lead to company reputation loss, which for e-commerce can often mean an end of the business.
We at MEWS, can help you ensure your complete website security. Our expertise will build a safe and secure website for your business.