Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO.
SEO stands for Search Engine Optimization and by many is considered as some manipulative technique that can have an impact on how websites are ranked by search engines. SEO is here to serve not only you – a website owner, blogger,entrepreneur but most of all a user who, at the same time, is your potential visitor,follower, happy customer and dedicated brand advocate.
Start your SEO adventure
Below we gathered some of the most trusted SEO tips that will help your own online space become both more visible in the depth of the Internet and more user-friendly.
To keep things organized and as clear to you as possible our list is divided into few sections. (Yes, SEO is a complex and long-term process.) We begin with some small and easy-to-implement tweaks that could have a great impact on your website’s SEO. As we go deeper, you will learn more about SEO, how search engines work and how to build a robust SEO strategy.
While implementing those tips, remember that the best companions in your adventure will be: persistence and consistency in optimizing your website.
This is exactly what we’re about to do:
1. Make your website’s structure clear, intuitive and up-to-date.
The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and sub-pages will be easily found and indexed by search engine crawlers.
Also, an intuitive navigation will work for your visitors as it will help them find what they came for in the least amount of time possible. A ‘three clicks’ rule says that any information on a website should be available for a user within no more than three clicks. This is how you should plan it.
2. Include one primary keyword in a page URL.
The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address.Use hyphens (-) instead of underscores (_) in URLs.
3. Use hyphens (-) instead of underscores (_) in URLs.
When you use underscores to separate words in a URL name, Google will read it as one single word. This means that the_best_seo_practices will be treated by search crawlers as ‘thebestseopractices’. That one is hard to read, right?
4. Keep a URL address brief, descriptive and relevant.
A visitor should be able to tell at a glance what a particular website is all about. If you choose to edit a URL address yourself, you’ll not only work in favor of the keyword optimization, but you’ll also make it easier for a user to understand what he or she can find on a particular website. This way you’ll make a searcher’s life a bit easier.
5. Find keywords that will work for you.
SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites like yours. With a list of relevant keywords in your hand, you’ll be a half way there.
One (and the most common) way of doing a keyword research is to use Google Keyword Planner. This free tool is available to anyone with a Google AdWords account, which is also free. Once you setup your account and give more details about your website, you’ll get a list of keyword suggestions.
Your job is to pick the most relevant keyword phrases from the list. However, it is also important that those keywords are popular among users (have a relatively high number of average monthly searches). Lastly, they should have medium or low competition (not many websites try to optimize for those keywords).
This is only easy in theory. The tricky part about Google Keyword Planner is that it shows the estimated number of average competition is for the number paid ads for that particular keyword. When it comes to the competition for the organic results will be totally different.
So the best idea is to use additional (and usually paid) tools for checking the actual keyword difficulty metric.