E-commerce brands are continually finding new ways to encourage people to interact with their website. Having a well-designed, quick, and functional website is a must, but it’s still not enough.
An interactive website design allows you to interact and automate each visitor’s experience.
Let’s explore the benefits interactive website design offers small businesses and get inspired with examples of interactive sites.
What Is Interactive Website Design?
An interactive web design integrates software into the web page to engage visitors with a more relevant experience.
The website does this by asking individuals to take trivial or more complex actions to continue experiencing the website. These actions may be:
- Pressing play
- Skipping an ad
- Playing a game
- Entering their location
- Using a simple tool (ex. budget calculator, etc.)
- Answering a question
- Making a selection
Through these actions, they learn about your company and what you do. Use the information gathered from these interactions.
Let’s take a quick look at some of the most common interactive features for improving the customer experience and, ultimately, sales.
1. Surveys, quizzes, and forms
You can motivate your visitors by offering a discount, a personalized offer, or even just the chance to have fun—but you’ll need to offer them something.
Create a more meaningful user experience for the visitor.
2. Videos and interactive images
Moreover, there’s a 1-minute animated video presentation in which they briefly explain how their paleo meal plan works—and that’s a fantastic way to intrigue and engage their new users.
3. Page speed
As you are creating and implementing interactive features on your site, make sure that your load speed stays up to par
Users spend 70% of their internet time on mobile devices, so make sure that your interactive elements translate well to mobile. It’s worth it to do so because 52% of people are less likely to engage with a company if the site views poorly on mobile.
You can know more about site essentials here.
5. Navigation menus
Your menu can span the top of your page or the bottom (used generally if it’s a short page), or appear stacked vertically on either side as well.
6. Live chat
Having a live chat feature is a good way to keep your customers on your website.
Why is interactive web design important?
1. Connect with your audience
2. Improve your site’s customization
4. Boost your brand’s awareness
5. Encourage sharing