How to choose the best Instagram ad type

With so many different ad types available, it can be overwhelming to select one to use for your campaign. The good news: Ads Manager is well set up for experimentation, which means you can test multiple formats and see which one performs best before running a full...

5 Advantages of Social Media Marketing for Your Business

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and...

What is Web 3.0 and Why Does it Matter?

Web 3.0 represents the next iteration of the internet. Let’s understand what is Web 3.0 and how it can change the future of the internet. Web 3.0 is one of the important tech topics dominating the digital discussions and debates lately. Also known as the decentralized...

The 6 steps to defining your target market

Successful marketing relies on understanding your target market. Who are you selling to? Why should they buy your product? What do they stand to gain? 1. Understand the customer problems that you solve The starting point in defining the target market for your product...