Business Development Strategy: A High-Growth Approach

Your business development strategy can be key to the success or failure of your firm. In this post, we’ll explore how to create a strategy and associated plan that can propel an individual, a practice or an entire firm to new levels of growth and profitability....

5 Advantages of Social Media Marketing for Your Business

Imagine spending as little as 6 hours a week in order to increase your business’s recognition, traffic, and sales with little to no cost. That’s right! About 90% of marketers claimed that social media generated immense exposure for their company, and...

7 Ways to Improve Your Marketing Communication

The most asked sales and marketing questions revolve around the following: How do you develop marketing ideas? How do you write? How do you engineer messages that work? How do you create effective content or advertisements or marketing messages? My answer to all these...

6 Ways of Making Money Using PPC 

Want to learn about one of the most reliable ways of website monetization? Boost traffic and make money with pay per click. This online advertising model allows advertisers to advance their marketing by paying each time a user clicks on their online ads. One of the...

How to Identify and Market to your Target Audience

Rather than targeting everyone, you should focus on the ideal customer for your business. Many small business owners make the mistake of thinking that their product or service is right for everyone. For example, targeting Facebook Ads to “all” (genders, ages, etc.)...