Negative Effects of Social Media on Business

Social media is a powerful tool for small businesses trying to build a brand, either locally or globally, and generate sales with an online presence. According to Infusionsoft, 71 percent of small businesses planned to use social media content to attract new customers...

5 Simple Conversion Rate Optimization Tips For Your Website

You run a small service-oriented business, and you’re well into your shiny new online marketing campaign. You have set up your contact channels, and produced some fresh, compelling content for your company’s website. You have “engaged” with your demographic and met...

8 Simple steps to optimize your website for SEO

Learning how to optimize your website for SEO is crucial for your site’s success. It’ll ensure your website is working exactly as hard as it should. If you have good SEO, you can attract more traffic and get more opportunities to convert potential customers. And a...

The 10 Essential SEO Ranking Factors You Need to Rank #1

Understanding SEO, or “How Do I Rank Higher on Google?” Many people wonder how Google rankings work, so before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO. What is...