How to choose the best Instagram ad type

by | Feb 2, 2023

With so many different ad types available, it can be overwhelming to select one to use for your campaign. The good news: Ads Manager is well set up for experimentation, which means you can test multiple formats and see which one performs best before running a full...

How to Create a User-Friendly E-commerce Website

by | Dec 10, 2022

When launching an e-commerce business, your website is a virtual “storefront” for your customers. Not only is it critical for your landing page to clearly articulate what products or services you offer, but it should also be functional and user-friendly. Good user...

7 Ways to Improve Your Marketing Communication

by | Oct 4, 2022

The most asked sales and marketing questions revolve around the following: How do you develop marketing ideas? How do you write? How do you engineer messages that work? How do you create effective content or advertisements or marketing messages? My answer to all these...

Between Business and social media

by | Aug 26, 2022

Social media, along with its sister marketing channels such as search engine optimization (SEO), email marketing, and content marketing, is often considered the best way to market a business. However, many companies fail to recognize the importance of social media and...