How to advertise on Instagram

There are two routes for creating Instagram ads campaigns: promoting a post and Ads Manager. Promoting an existing post only takes a few taps and can be done right from the Instagram app, but lacks the customization options available in Ads Manager. Below, we’ll walk...

How to choose the best Instagram ad type

With so many different ad types available, it can be overwhelming to select one to use for your campaign. The good news: Ads Manager is well set up for experimentation, which means you can test multiple formats and see which one performs best before running a full...

How to Create a User-Friendly E-commerce Website

When launching an e-commerce business, your website is a virtual “storefront” for your customers. Not only is it critical for your landing page to clearly articulate what products or services you offer, but it should also be functional and user-friendly. Good user...

7 Ways to Improve Your Marketing Communication

The most asked sales and marketing questions revolve around the following: How do you develop marketing ideas? How do you write? How do you engineer messages that work? How do you create effective content or advertisements or marketing messages? My answer to all these...