The Consequences of Neglecting SEO for Small Businesses

by | Apr 20, 2023

Search Engine Optimization, or SEO, is the practice of optimizing a website and its content to rank higher in search engine results pages (SERPs). For small businesses, SEO can be a powerful tool to drive traffic to their websites and increase visibility online....

The 6 steps to defining your target market

by | Oct 11, 2022

Successful marketing relies on understanding your target market. Who are you selling to? Why should they buy your product? What do they stand to gain? 1. Understand the customer problems that you solve The starting point in defining the target market for your product...

How to Build a Successful Team!?

by | Sep 16, 2022

Building a successful team is about more than finding a group of people with the right mix of professional skills. Over the course of interviewing over 500 leaders for Corner Office, I asked them all about the art of fostering a strong sense of teamwork. Their...

How to Identify and Market to your Target Audience

by | Sep 8, 2022

Rather than targeting everyone, you should focus on the ideal customer for your business. Many small business owners make the mistake of thinking that their product or service is right for everyone. For example, targeting Facebook Ads to “all” (genders, ages, etc.)...

5 Tips to Aim Your Content at Your Target Audience

by | Sep 7, 2022

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to aim content at your target...