The 6 steps to defining your target market

by | Oct 11, 2022

Successful marketing relies on understanding your target market. Who are you selling to? Why should they buy your product? What do they stand to gain? 1. Understand the customer problems that you solve The starting point in defining the target market for your product...

7 Ways to Improve Your Marketing Communication

by | Oct 4, 2022

The most asked sales and marketing questions revolve around the following: How do you develop marketing ideas? How do you write? How do you engineer messages that work? How do you create effective content or advertisements or marketing messages? My answer to all these...

6 Ways of Making Money Using PPC 

by | Sep 21, 2022

Want to learn about one of the most reliable ways of website monetization? Boost traffic and make money with pay per click. This online advertising model allows advertisers to advance their marketing by paying each time a user clicks on their online ads. One of the...

7 Marketing Strategies to Grow Your Audience

by | Sep 20, 2022

once you’ve done the groundwork to find a market for your product or service, it’s time to build on this momentum. Now you need to connect with people who are interested in what you have to offer. You can find and grow your audience by applying what you know across...

How to Build a Successful Team!?

by | Sep 16, 2022

Building a successful team is about more than finding a group of people with the right mix of professional skills. Over the course of interviewing over 500 leaders for Corner Office, I asked them all about the art of fostering a strong sense of teamwork. Their...