How to choose the best Instagram ad type

With so many different ad types available, it can be overwhelming to select one to use for your campaign. The good news: Ads Manager is well set up for experimentation, which means you can test multiple formats and see which one performs best before running a full...

7 Ways to Improve Your Marketing Communication

The most asked sales and marketing questions revolve around the following: How do you develop marketing ideas? How do you write? How do you engineer messages that work? How do you create effective content or advertisements or marketing messages? My answer to all these...

4 ways to deal with business competition

It’s understandably intimidating whenever a competitor opens up shop nearby. But while you may be tempted to knock out any competition, it’s much more effective to improve your own business first. Here are four tips to guide you. 1. Offer the best customer service One...

How to Build a Successful Team!?

Building a successful team is about more than finding a group of people with the right mix of professional skills. Over the course of interviewing over 500 leaders for Corner Office, I asked them all about the art of fostering a strong sense of teamwork. Their...