How to Identify and Market to your Target Audience

Rather than targeting everyone, you should focus on the ideal customer for your business. Many small business owners make the mistake of thinking that their product or service is right for everyone. For example, targeting Facebook Ads to “all” (genders, ages, etc.)...

5 Tips to Aim Your Content at Your Target Audience

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to aim content at your target...

Between Business and social media

Social media, along with its sister marketing channels such as search engine optimization (SEO), email marketing, and content marketing, is often considered the best way to market a business. However, many companies fail to recognize the importance of social media and...