What is an API and Why Ecommerce Sites Use Them

Technically speaking, API is an acronym for application programming interface and is considered a set of protocols for building application software. Practically speaking, APIs are the basis of much of what keeps people digitally connected. From apps on our phones to...

5 Tips to Aim Your Content at Your Target Audience

One of the many challenges that you will face as a marketer is to strike your target audience effectively. The main goal of marketing is to send the correct message to the fitting people. To do that, you would need to discover how to aim content at your target...