Campaign Brief-Summary_form Campaign BriefFull Name*Interest in the following services* Social Media Strategy Email Marketing SMS Marketing Website SEO PPC AdsPlease provide us with a short description of your product/ service/business/project/ brand (brand overview, mission, conceptual idea, added values etc...)*What is your competitive advantage?*What is your current positioning?*What is the positioning you wish to achieve?*What are your short and long term objectives?*What is the product/business/project/ brand perception on the market you wish to communicate?*Please define the type of campaign*AwarenessSalesFranchisingPositioningLaunchEventNew product introOtherWhat are the Campaign Objectives?*What message do you want to communicate?*What is your key competition doing offline or Online?*What is your key competition doing offline or Online?*What is your online presence (website, Facebook group/ Fan page etc.)? Have you already done any prior online campaigns? What was the outcome?*What is your primary and secondary Geographical reach by country of importance ( please include specific segmentation and list countries by priority)?*What is your target audience*SelectPsychographicsAgeGenderIncomeDemographicsWhat is your target audience (Psychographics, age, gender, income, demographics)?*Who do you want to reach, if outside of your target audience?*What is the allocated online budget for this campaign and how long do you want to run it for?Please specify a range*SelectLess than 10000$10000$-15000$15000$-20000$20000$-25000$50000$-10000$Grater thanWhat is your expected return on investment (i.e.: 10% sale increase, 20 leads per day, “this is an awareness campaign no return is expected”, etc...)*Δ
