As marketers, it is important to understand consumer usage and attitudes towards online reviews. The latest statistics and trends, which...

Most of this generation’s time is spent on technology. More specifically, using that technology to gain access to social media...

Would you run your business without a strategy for product development, sales growth, and marketing?   If your answer to...

Just a few years ago, social networking sites were…well, just that. Platforms like Facebook and Twitter were used for the...

  All the hip kids are doing it. And a lot of other people are, too. Photo-centric social network Instagram...

Curious about how to use hashtags on popular social media platforms? Choosing the right hashtag, or hashtags can be quite...

“What the heck is a microsite? A website for ants?” Microsites (sometimes called nanosites) are a bit of a mystery...

Social media is one of the most powerful tools I have come across to grow a large audience and spread...

Facebook, always known to be a giant, is appearing increasingly friendly as of late. To publishers (and advertisers), that is....

When DMA decided it was time to overhaul its annual convention, one of the longest running shows in marketing, the...