You’re probably running in some circles trying to figure out how to adapt to ever-changing SEO algorithms. It’s harder than ever to be seen on Facebook.

Reaching your audience … well, it ain’t easy when the game is always changing.

However, there’s one channel that remains (slightly more) constant than others: Email.

The problem is, building that email list is challenging. Really challenging. But the fact remains: You have to do the hard work to build it anyway if you want to make an impact.


Get really good at email collection … Email is smart because social media is getting more proprietary (Facebook and surely soon Twitter will become pay-to-be-seen operations), and good old email is reliable and long-lasting. The single biggest challenge  is taking on is that it is far harder than anyone ever talks publicly about to collect (opt-in) email addresses for a specific local niche. Pretty much the most important next step you could do would be to have the cleverest way to collect a massive amount of real, local emails to drag them into their community. Great content will help, but scaling local niche audience is a bear.


A few highlights:

  • There are more than 3.2 billion email accounts today. 95% of online consumers use email and, 91% check their email at least once a day
  •  60% of marketers say email marketing is producing ROI and 32% believe it will eventually. For every $1 spent, $44.25 is the average return on email marketing investment.