The first rule of web design is simplicity. You need to make sure your website appears simple yet aesthetic and appealing. The whole idea is to attract a whole set of audiences towards your website. Guess there is a why after this sentence. Well, why do you want to develop a website in the first place? To get more consumers to visit your site and get aware of your existence, right? Well why would people come to your website? When they realize that your website is good, attractive, communicative, engaging and simple to use will they want to come and increase the sales or click through rates for your website. So, how do you design a website that will fulfill all your requirements? Here are some web design tips which if you consider perfectly will help you design the perfect website.
Logo that’s Professional
Your web design is like creating your brand image for the public. Logo is one of the most important part of your brand image. Make sure your logo is pretty prominent on the website. It should be located in the corner of the page, preferably the top left corner. Make sure you use a high resolution image of your logo when uploading it to the website.
Your navigation fulfils the purpose of call for action that is your main purpose behind designing a website. So, if you use a complicated navigation system, chances are that the visitors will not realize how to use the navigation and will not find the necessary menus. This will be a failed visit and the consumer will move out of your website. Sometimes have a sub menu associated with your primary menu is a good way of web design.
What visitor hate is to see compelling call to action or view too many images that are present all over the website! Clutter is not something that looks good on a website. It is more like an information overload and while the consumer is at it, they are sure to get irritated, frustrated and will be at a loss. This dismayed portrayal of your website will just kill the aesthetics and the appeal. The best way to web design would be to avoid clutters and create a website that is clean and neat. Content that is short, images when needed and perfect aligning and spacing will ensure a clutter free website.
Use of Colors
When designing a website, you should make sure the color palette is simple and clean. Gaudy colors should be avoided. Make sure you derive colors that suit your profession and image. The choice should be light in case of professional websites while it can be a little loud in case of artistic websites. Just make sure there are not too many colors on your website. It would be best if you use two colors at the max to design your website.
When designing your website, instead of showing generic photos from search engines, you should ideally use photos that have been taken by professional cameras. You can even use professional photographers to click the pictures. What you show on your website is why your consumers would like you. So unique images and original content are important!
When indulging in web design, the artist from within tries to scream and wishes to move out. But, make sure you try to soothe this artist and not create websites using fonts that are too artistic and illegible. Good fonts that are aesthetic and readable are important. The scale of the fonts should match the kind of heading you are imposing.
In most cases, the person begins navigating through the website starting from the home page. In some cases, the navigation begins from a page that is not a home page. You should design the website in such a way that whenever the consumer clicks on a page, he lands on the information he seeks to gain. This would improve not only the analytics of the site but also the search engine rankings.
In web design, user experience plays a very important role. Make sure what your design enhances the experience. It should not frustrate them either in terms of browsing, sizing or quality.
Another important tip to consider when designing a website! You should always go for responsive designs. This way you can design an individual web design and use the same on various devices.