What is Social Media Optimization?
Social media optimization begins with creating a decent profile. Make sure to fill it out completely and follow each site’s TOS or else you risk getting banned from the site. You will also want to frequently update your status. This needs to be more than nonsensical sayings. Update when you release a new product or released some sort of new service. Share links to various sites, such as blogs, when new content is added. Remember your targeted audience when you are updating your status. It is also important to remember that you are representing your brand. So do not post silly stuff and stay away from controversial topics like politics or religion.
Socialization is the key when using the various platforms available in the Web 2.0 world. Giving a personal touch can make the difference. It is the best way to network. One of the main things when using the various platforms is to give customers a chance to share, collaborate and discuss your product or services. But it also allows you the opportunity to speak in a sort of one-on-one way with each of your clients. Always give a timely response to every comment. This feedback is what helps you connect to your audience and keeps social media effective.
Being consistent and timely with feedback is one way to connect. But you also need to do frequent updates. This does not mean that you sit at the computer and inundate your clients with information. But be ready to give them something every day. This will keep their interests without going overboard.
Always remember to do a spell check! It may sound like a simple thing that is not important. However, you must remember it is a social network and every word you type has the potential of being seen by thousands or more people. You are representing the quality of your product, service or brand. It is very important to cover even these minute details.