From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.
- Adding more tags mean more likes and comments.
- No filter is the best filter.
- Photos with captions that included the word “like” tended to have more liked-per-followers than those without. Those with “comments” got more comments.
- Desaturated photos, Photos with faces, Busier photos, Cool colors and brighter photos get more likes.
Take a look at this infographic for rest of the detail.