From the impact of images and video on Facebook and Twitter to the new crop of media-centric social platforms like Instagram and Pinterest, it’s clear that inbound marketers need to be turning out great visual content.

  • Adding more tags mean more likes and comments.
  • No filter is the best filter.
  • Photos with captions that included the word “like” tended to have more liked-per-followers than those without. Those with “comments” got more comments.
  • Desaturated photos, Photos with faces, Busier photos, Cool colors and brighter photos get more likes.

Take a look at this infographic for rest of the detail.


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