Penguin. Panda. Pigeon. Phantom. Navigating the constant pace of Google algorithm updates makes SEO in 2015 a much harder game to play. But companies and individuals who are producing high-quality branded content on a consistent basis are the ones that have the edge in terms of search visibility.
Still, one question keeps coming up: “How do I rank for [keyword]”? Without some of the old system-gaming tactics, starting from Square 1 may seem daunting. There are certain things you can do to gain search visibility, though. And it starts with finding out what keywords and phrases you should really be focusing on—not just from Google’s keyword data, but from the buyers who are searching for solutions to their problems.
So if you’re trying to determine the best SEO strategy these days, here’s a quick guide: