In 2014, 93% of recruiters will use social media to evaluate job candidates.

Competition is increasing in the head hunting industry as well, and recruiters are primarily investing more in social recruitment to beat their competitors, beyond referral and mobile recruitment. They report that social tactics increase candidate quality and quantity in 2014, and improved the time it took to hire candidates.

The pressure on job candidates to boost their social media presences has increased as a result: 55% of recruiters have reconsidered a candidate based on his or her social media profile.