As a small business owner, you work hard to build your company and provide products and services to your customers. A well-designed website can play an important role in the way you do business and gain new customers, but did you know that a website can also have the opposite effect if it has not been properly maintained and upgraded over time? Here are just a few ways old and outdated websites can negatively impact your business:
1. No Responsive Code, Not Mobile Friendly
Without a mobile-friendly website, your business is missing out on more than 50% of ALL online traffic. Google is also demoting websites listed in their search results due to this issue which could mean far fewer visitors to your site.
2. Slow and Unreliable
Depending upon the age of the site, older code may be experiencing problems with modern web browsers. If your site loads slowly or frequently experiences issues with uptime, using a free or low-budget hosting solution could also be to blame.
3. You Receive a lot of Phone Calls and Questions
Websites are supposed to solve problems, like saving you time and marketing your products & services. If your website is small, outdated, slow or not particularly informative, this often leaves visitors with more questions than answers.
4. You’re Embarrassed to Send Customers to Your Site
This situation is actually not that uncommon. Websites can become outdated without the proper maintenance and attention to detail. Design trends also change often so maintaining a contemporary design keeps your appearance professional and polished.
5. Stale Content or Lack of Function
Outdated website content can be confusing and frustrating for site visitors. Search engines prefer to see activity and updates taking place within your website on a regular basis.
If you are in need of a website redesign Contact Us for a free no-obligation consultation to discuss your specific business goals. We build websites that solve problems and help you succeed. Don’t let an old website hold your business back!