You probably already know the story behind the famous FedEx logo and its clever use of negative space. But of course, it’s hardly the only logo with a “hidden message.”
Check out below. Amazon, Unilever and the Tour de France are particularly cool. How many of these sneaky messages would you have spotted without the help?
Note on the BMW logo: There is some debate about that one.
Source: http://www.madebyoomph.co.uk/
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