Accessible information
When you provide important information based on your business, facebook users are able to easily access it. The only important thing is to keep updating the information using useful and attractive content about your business services and products. This will increase the popularity of your business since all facebook users will access the information provided in your facebook page.
Facebook business advertising
Through your business facebook advertising platform, you can be able to target and access potential customers. This is because you are the administrator of your own facebook page. This gives you the power to directly target specific groups based on sex, age, language, education and location. Different users are able to read what you advertise and effectively respond if they are interested.
Link your facebook page with your business website
Facebook has greatly enhanced digital marketing. This is because it is able to improve your search engine optimization. This has been possible as you can link your facebook page with your business website. This will help you to publish content from the website directly to facebook. In addition, all shared post from your facebook page are directly linked to your website resulting to increased traffic.
Availability of facebook applications
Facebook has dramatically increased digital marketing and advertising. This is because it creates a platform which allows you to install free and paid social and advertising applications into your page. These applications include twitter, YouTube, Blog RSS Feed and Flicker. This greatly promotes social network, marketing and advertisement.
Custom design facebook page
To engage new facebook visitors, one is able to custom design facebook welcome pages. This is through the use of interesting messages and enticing visuals and audios. These capture the visitors’ attention and interest to discover what the visual, audio and messages are all about.
Allows one to like, comment and share
Facebook is a good platform that allows one to upload his business images and showcase of the services and products. Once the facebook users like what is being advertised, they can then like, comment or share what you are advertising with other facebook users. This leads to more business exposure
Source: http://maxfusionmedia.com/pros-and-cons-of-using-facebook-for-business-marketing-and-advertising/
MEWS is a full service web development Internet marketing company and technology integrator founded in 2003, by leading industry consultants with previous technology experience.MEWS is an Internet services and solutions company with interests in website development – Mobile applications– domain name registrations - web hosting.