Impact of Social Media on Businesses

What impact has social media had on businesses? Think about it like this: millions of people use social media platforms such as Facebook, Instagram, Twitter, TikTok and LinkedIn every day. Smartphones give people 24/7 access to social media. All businesses have...

The impact of Advertising on Business

According to the Advertising Educational Foundation, advertising took place long before America was even colonized. Advertising carried out over by the Europeans in an organized form and started in the 16th century with billboards, posters and travelling salesmen. In...

Tips that make SEO work for your website

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that you’ve probably heard of – SEO. SEO stands for Search Engine Optimization and by many is considered as some manipulative...

Importance of SEO in Digital Marketing

Importance of SEO in Digital Marketing Just imagine having an outlet without having any signage onto it no name, no windows…nothing in particular. You would expect people may drop in out of curiosity, looking for product A, whereas you are selling product B. Now, when...

Is SEO Important for Every Business?

SEO is Google’s way of determining which sites deserve to rank highly for each query entered into its search engine. Without modern SEO, it would be extremely simple to manipulate the search results so that the site with the most links or the most pages all easily...