Why Include Infographics in your Content Marketing Strategy?

When it comes down to it Infographics they may be a compelling but why use them?

1. Compelling and Attractive

There is one thing that I have discovered while blogging is that people love facts, figures and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

2. Easily Scanned and Viewed

Human beings are highly visual and because 90% of of the information that comes to the brain is visual you need to tap into that “optic nerve”

3. Viral Capabilties

Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

4. Portable (Embeddable)

When designing, developing and publishing an infographic the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

5. Worldwide Coverage

In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

6. Brand Awareness

Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”

7. Increases Traffic

An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click”

8. Benefits Search Engine Optimisation

The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

9. Shows an Expert understanding of a Subject

The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

The challenge with infographics is creating them.