As the world plans for a post-pandemic future, the hospitality industry is looking to contact-less ordering to assist it get back on its feet.
In response to COVID, restaurants have gone big with QR codes, those dotted squares now featured everywhere on menus, flyers, stickers, sidewalk signs and more. They’re popular not only for providing a touch-free experience, but also because they’re easy to use and open up a new world of benefits.
Progressively, restaurants are advertising a QR code menu to sit-in clients for table requests. It’s an extraordinary arrangement for an assortment of hospitality businesses, from restaurants and bars, to lodgings, stadiums and cinemas.
First, let’s find out what exactly is a QR code menu.
What is a QR code menu?
A QR code menu could be an advanced form of a menu that clients can see by scanning a code on their smartphone. It disposes of the requirement for physical menus at tables, making a more COVID inviting client experience.
The QR stands for ‘quick response’ which is precisely what clients need in a restaurant environment. The square code is a picture similar to a standardized identification you might see in a basic need store. When a client filters it on their smartphone, they are consequently taken into a website or app where the code is interpreted into lucid menu data.
Why use a QR code menu in a restaurant?
- Eliminate menu sharing between customers
Of course the greatest advantage right presently with a QR code menu in a restaurant is that it diminishes the number of things clients need to touch when they are eating in. Regularly a menu is passed around a table between a bunch of individuals as they choose what to eat and drink. Show your QR codes in easy-to-spot places around the eatery making it as basic as conceivable for customers to discover and check them.
- Save money on printing costs
In many restaurants, the menu changes regularly. Updating a print version of a menu when the chef introduces a new item, or runs out of something, costs money each time. Instead, with a QR code menu the changes can be made digitally as and when the need arises, without any additional expense.
- Easy menu updates
Quickly change menu items, prices, and descriptions that appear on your digital menu whenever you want.
- Increase order values
Consumers spend more when they arrange carefully. In truth, you’ll be able to increase your normal arrange esteem by as much as 30% with online ordering inserted into your operations. When an up-sell is endeavored face-to-face, it can be a clunky, ungainly involvement for both staff and clients. Requesting from a computerized menu, clients don’t feel beneath weight to choose rapidly and are more at ease including extra menu things. They moreover don’t feel embarrassed or shy including a moment making a difference of onion rings.
- Speed up table turnover
One of the biggest challenges for a restaurant manager is serving as many customers as possible without anyone feeling like they are being rushed out the door. So instead of your customers sitting waiting to catch the attention of a waiter to place their order, they can immediately scan the QR code menu as soon as they are seated.
- Better menu design
A digital menu is built with strong user experience at the forefront, so you can make the most popular items stand out, increase order value and optimize conversion rates.
- Collect customer data
There’s an opportunity in the QR code ordering process to collect customer data. Customers provide an email address or mobile phone number as part of their order journey, which you can capture in your system and use to market to them in the future, driving loyalty and retention.
- Build brand awareness on social media
As customers browse your online menu via their mobile phone, it’s the perfect opportunity for them to share about your food or brand on social media.